Payments for Marketing and Affiliate Businesses

Marketing and affiliate businesses move fast – and their payment infrastructure needs to keep up. We spoke with Veronika, Transferra’s Business Development Manager, for this sector, about the real challenges her clients face and how Transferra is built to solve them.

– Veronika, tell us a little about yourself and how you ended up at Transferra.

– My background is quite varied, but there’s a common thread running through all of it – client relationships and financial services. I spent 16 years as a VIP Manager at Rietumu Banka here in Riga, which gave me a deep understanding of what high-value clients actually need and expect. After that, I joined WeavePay as a Senior Client Manager, working remotely with international high-spend businesses on a digital payment platform. That experience really opened my eyes to how much the payments landscape had evolved – and how much opportunity there was for companies that genuinely understood their clients’ worlds. Transferra felt like the natural next step: a product built for modern businesses, with a team that shares that same client-first mindset.

– You focus on marketing and affiliate clients. What makes this segment unique from a business development perspective?

– Marketing and affiliate businesses operate in a way that most traditional payment providers simply aren’t built to understand. Revenue can be irregular, volume spikes happen overnight, and payment flows cross multiple currencies and jurisdictions simultaneously. These companies often have networks of partners, publishers, or vendors they need to pay quickly and reliably. If a payment is delayed, it’s not just inconvenient – it can damage a relationship that took years to build. So when I’m talking to a client in this space, I’m not just talking about opening an IBAN. I’m thinking about their whole payment architecture.

– What are the most common challenges these clients bring to you?

– Three things come up again and again. First, access – many marketing and affiliate companies struggle to even get set up with a traditional provider because their business model isn’t well understood by compliance teams. Second, speed – they need to move money fast, whether that’s paying out affiliate commissions or receiving settlements from ad networks. And third, multi-currency capability. Running campaigns across different markets means dealing with euros, dollars, British pounds, and more. Managing that through multiple providers is a headache they shouldn’t have to deal with.

– How does Transferra specifically address those needs?

– We’re built for exactly this. Transferra provides multi-currency IBAN accounts, which means a client can hold, receive, and send in different currencies without constantly converting and losing margin. Our onboarding process is thorough but efficient – we take the time to understand the business model, so clients aren’t stuck in a loop of unexplained document requests. And because we work with businesses across digital sectors, our team genuinely speaks the language. I can have a conversation with a client about their affiliate network structure and actually know what they mean.

– With your background spanning traditional finance and modern payment platforms, how do you think that shapes how you work with clients today?

– Enormously, I think. Years in private banking taught me that trust is built slowly and lost quickly – and that clients remember how you made them feel far longer than they remember any specific transaction. At my previous company, I saw firsthand how fast-moving digital businesses think differently about payments: they want things to just work, with minimal friction and maximum transparency. I carry both of those perspectives into every conversation I have at Transferra. I know what it means to manage a long-term relationship, and I know what it means to serve a client who needs things done right now.

– Any trends you’re watching closely in the marketing and affiliate industry right now?

– The space is evolving quickly. There’s a lot of consolidation happening – larger affiliate networks acquiring smaller ones, which means payment complexity is growing. I’m also seeing more interest in operating across emerging markets, particularly in Southeast Asia and Latin America. That brings real currency and compliance considerations. And the growth of performance-based marketing models means more frequent, smaller payouts to more recipients – which puts real pressure on payment infrastructure. Transferra is well-positioned for all of this, and it keeps my work genuinely interesting.

– Finally – what would you say to a marketing or affiliate business that’s on the fence about working with Transferra?

– I’d say: have a conversation with us before you decide. Not a sales call – a real conversation. Tell us how your business works, where your pain points are, what you’ve tried before and why it didn’t stick. In my experience, once people understand what Transferra actually offers – not just the features, but the approach – the decision becomes a lot clearer. We’re not for everyone, and I’d rather be honest about that than oversell. But if your business operates at pace, across borders, and in a space that traditional providers don’t always embrace – we’re probably exactly what you’ve been looking for.